We are proud to introduce South Africa's first ever beard softener. This product has been designed from scratch and contains a signature series of natural ingredients from around the world to help you significantly soften your beard follicles. This Beard Softener works as a leave-in conditioner during the day and does not need to be rinsed off after application. Immediately notice your beard follicles soften and stop a common problem called beard coarseness. At The Gentleman's Beard Club we are yet again proud to bring you innovative products that the market has not seen before.