We are proud to introduce South Africa's first ever beard softener! This product has been designed from the ground up and contains a signature series of natural ingredients from around the world to help you significantly soften your beard follicles. title="Ocean Fresh Beard Softener"The Beard Softener works as a leave-in conditioner during the day and does not need to be rinsed off after application. Immediately notice your beard follicles soften and stop a common problem called beard coarseness. At The Gentleman's Beard Club we are yet again proud to bring you innovative products that the South African market has not seen before.