Bring structure and sophistication to your grooming routine with Forma, a premium sculpting beard balm designed to shape, smooth, and define without stiffness. Unlike heavy waxes that leave a crunchy residue, Forma utilizes a rich blend of Shea Butter, Mango Butter, and Beeswax to provide a soft, pliable hold. Enhanced with Meadowfoam Seed Oil, it locks in hydration while taming unruly flyaways. The experience is finished with a complex aromatic blend of Sandalwood, Frankincense, and Geranium, delivering a quiet elegance that lasts all day.
A Note for Our Muslim Customers -
This balm contains beeswax, which can create a light coating on the hair. For ablution (wudhu) please ensure you wash off the balm in order for water to reach the hair shaft.
This multi-benefit balm provides hydration, polish and a light hold to keep the beard neat and frizz-free throughout the day, especially before heading out. Since this product contains natural beeswax and coats the hair, kindly ensure you wash off the balm prior to performing wudhu (ablution).
Warm a small amount between your palms before smoothing through the beard from mid-lengths to ends. Shape as desired.
For maximum styling control, apply after serum or oil so the balm seals in moisture and enhances the finish.
Ideal for days when the beard needs shaping, weather protection, or extra neatness without stiffness.
Shapes with Control
Natural Beeswax provides light, flexible hold that tames unruly strands without stiffness or residue.
Deeply Conditions and Softens
Shea and Mango Butters melt into the beard to smooth coarse texture and restore lasting suppleness.
Nourishes and Protects
Jojoba and Meadowfoam Oils hydrate deeply while sealing in moisture, enhancing shine and resilience.
Refines with a Signature Scent
A composed blend of Sandalwood, Frankincense, Geranium, and Ylang-Ylang lends a warm, balanced fragrance that feels quietly sophisticated.
Smells Like:
A clean aromatic freshness with subtle woody depth, crisp, understated, and suited for everyday wear.
Feels Like:
Creamy on pickup, melts easily on fingers, and transitions into a lightweight hold that remains flexible and comfortable.
Makes Beard Feel:
Shaped, controlled, and defined without stiffness — beard stays touchable, soft, and disciplined throughout the day.
Looks Like:
A sculpted, neat beard with natural structure — elevated shape without shine, flakiness, or a “gelled” appearance.
Lasts Like:
A steady, reliable hold that withstands movement, humidity, and daily wear without repeated rebuilding or residue.
Treats Like:
A styling ritual that nourishes while it holds — supporting beard health, smoothing roughness, and reducing brittleness with continued use.
Provides light, natural hold while sealing in moisture. Helps tame flyaways and maintain structure without stiffness.
GOOD FOR: Shape control, Moisture retention
Lightweight and deeply nourishing, it smooths rough texture and adds a soft, velvet-like finish to the beard.
GOOD FOR: Smoothing coarse texture, Enhancing manageability
Mimics the skin’s natural oils to balance hydration and prevent dryness beneath the beard. Keeps both skin and hair nourished.
GOOD FOR: Skin comfort, Hydration balance
The Gentleman’s Beard Club was built on a simple belief that grooming should feel refined, unrushed and deeply personal. We create products that honour the modern man’s desire for quiet luxury: understated, confident and effortlessly polished. Every detail, from the fragrances to the textures, is crafted to elevate the everyday into something indulgent. Not loud, not showy, but unmistakably premium. Our philosophy is to enhance the man behind the beard, helping him look and feel composed, well put together and entirely himself.
Premium Ingredients
Worldwide Delivery
