Daily • Day or Night • Before Any Grooming Product
This gentle cleanser refreshes the beard and skin without stripping natural oils, making it perfect for daily cleansing or alternate day use depending on skin type.
Lucent Hydrating Beard Wash
Elevate your daily grooming ritual with Lucent Hydrating Beard Wash, a gentle, sulfate-free cleanser designed to purify your beard without stripping away essential natural oils. While generic soaps can leave facial hair dry and brittle, Lucent uses a sophisticated blend of Hyaluronic Acid, Panthenol, and Algae Extract to lock in moisture while washing away dirt and grime. The result is a beard that feels soft, supple, and perfectly balanced. Housed in a premium 200ml amber bottle, it features a grounded, refreshing scent of Vetiver, Cedarwood, and Neroli.
Regular price
R 920.00
Regular price
R 0.00
Sale price
R 920.00
Best paired with:
• Balances & Refreshes • Restores Beard Vitality • Gentle on Skin • Sulphate-Free Formula
• Balances & Refreshes • Restores Beard Vitality • Gentle on Skin • Sulphate-Free Formula
• Balances & Refreshes • Restores Beard Vitality • Gentle on Skin • Sulphate-Free Formula
• Balances & Refreshes • Restores Beard Vitality • Gentle on Skin • Sulphate-Free Formula
Daily or alternate-day use • Quarter-sized amount
Lather a small amount onto a wet beard and massage into the hair and skin underneath. Rinse thoroughly with lukewarm water.
Enhances cleansing without stripping oils
For thicker beards, leave the lather on for 30–60 seconds to soften buildup before rinsing.
Sulphate-free • Safe for daily use if required
Use daily in summer or after workouts; use every other day in winter to avoid overwashing and to maintain natural moisture balance.
Why it works for your beard
Cleanses Without Stripping
A gentle, sulphate-free formula that removes impurities while maintaining your beard’s natural moisture balance.
Hydrates Deeply
Infused with hyaluronic acid, panthenol, and xylitol complex to attract and retain hydration, leaving both beard and skin refreshed.
Smooths and Softens
A blend of amino acids and saccharide isomerate restores texture and manageability for a clean, polished feel.
Refreshes the Skin Beneath
Algae and botanical extracts purify and soothe, reducing dryness and irritation after cleansing.
Grounding Fragrance
A calm, earthy blend of vetiver, cedarwood, and neroli that leaves a subtle, clean, and quietly confident trail.
Why it works for your beard
Cleanses Without Stripping
A gentle, sulphate-free formula that removes impurities while maintaining your beard’s natural moisture balance.
Hydrates Deeply
Infused with hyaluronic acid, panthenol, and xylitol complex to attract and retain hydration, leaving both beard and skin refreshed.
Smooths and Softens
A blend of amino acids and saccharide isomerate restores texture and manageability for a clean, polished feel.
Refreshes the Skin Beneath
Algae and botanical extracts purify and soothe, reducing dryness and irritation after cleansing.
Grounding Fragrance
A calm, earthy blend of vetiver, cedarwood, and neroli that leaves a subtle, clean, and quietly confident trail.
Hero Ingredients
-
Algae Extract
Rich in minerals and antioxidants that revitalize and add natural shine to the beard.
GOOD FOR: Restoring vitality, Enhancing softness
-
Aloe Vera
Soothes and hydrates, maintaining comfort while keeping the skin beneath balanced and calm.
GOOD FOR: Soothing irritation, Maintaining balance
-
Glycerin
Locks in moisture to prevent tightness, keeping the beard soft and skin supple after washing.
GOOD FOR: Retaining moisture, Boosting comfort
FAQ's
Step by Step
Your beard care lineup
Our Philosophy
The Gentleman’s Beard Club was built on a simple belief that grooming should feel refined, unrushed and deeply personal. We create products that honour the modern man’s desire for quiet luxury: understated, confident and effortlessly polished. Every detail, from the fragrances to the textures, is crafted to elevate the everyday into something indulgent. Not loud, not showy, but unmistakably premium. Our philosophy is to enhance the man behind the beard, helping him look and feel composed, well put together and entirely himself.
