Lucent Hydrating Beard Wash

Who It’s For:

Men with "Beardruff": Specifically formulated to target flaky skin and dandruff caused by underlying dryness.

Oily or Itchy Skin: Ideal for balancing natural oil production and soothing the "beard itch" associated with harsh, stripping cleansers.

Heavy Product Users: Perfect for breaking down wax, balm, or oil buildup at the end of the day.

Sensitive Types: A sulfate-free and paraben-free choice for men who require a deep clean without irritation.

Key Benefits:

Gentle Purification: A creamy lather that lifts away sweat and impurities while keeping the skin barrier intact.

Instant Hydration: Unlike standard face washes, this leaves the beard conditioned and the skin feeling elastic—never tight or dry.

Luminous Finish: Restores a natural, healthy radiance to dull or coarse beard hair.

Aromatherapy: A composed aroma where earthy Vetiver meets warm Cedarwood, signaling a fresh, professional start.

Lather: Dispense two pumps into wet hands and work into a rich, creamy lather.

Massage: Apply to a wet beard and skin. Massage gently with fingertips to lift buildup, refresh follicles, and stimulate circulation.

Rinse: Rinse thoroughly with warm water until the water runs clear.

Dry: Gently pat the beard dry with a towel (avoiding vigorous rubbing to prevent frizz).

Routine: Safe for daily use or 2–3 times a week depending on your activity level and environment.

Pro Tip: For the ultimate finish, follow immediately with Repose or Velour to lock in moisture while the hair cuticle is still damp and receptive.

Primary Notes: Vetiver, Neroli, and Cedarwood.

Scent Profile: Fresh and earthy with a touch of citrus brightness; feels clean, alive, and purposeful. A refreshing fragrance that lasts through the shower and settles into a clean, sophisticated finish.

Atmosphere: Morning clarity designed for the man who starts his day with focus and composure.

Full Ingredient List: Aqua, Cocoamidopropyl Betaine, Sodium C14-16 Olefin Sulfonate, Glycerin, Xylitylglucoside, Anhydroxylitol, Maltitol, Xylitol, Pelvetia Canaliculata Extract, Sodium Benzoate, Potassium Sorbate, Disodium Cocoamphodiacetate, PEG-7 Glyceryl Cocoate, Saccharide Isomerate, Citric Acid, Sodium Citrate, Sodium PCA, Panthenol, Sodium Hyaluronate, Proline, Hydroxyproline, L-Lactic Acid, Vetiveria Zizanoides (Vetiver) Root Oil, Citrus Aurantium (Neroli) Flower Oil, Cedrus Atlantica (Cedar) Wood Oil.